Activation and conversion

Funnel Analysis

Analyze First Open -> Signup Started -> Signup Completed -> Onboarding Completed -> Core Action Completed -> Purchase -> D1 Return.

Growth Score

+5 vs yesterday

Signup Conversion

38.6%

-12.4%

D7 Retention

31.2%

+3.8%

Active Recommendations

Simplify signup step 2 for Android paid users

Signup completion dropped for Android 2.4.1 users from paid social while API latency increased in the same flow.

Move referral invite earlier in onboarding

Referral users retain better than every paid channel and complete the first core action faster.

Reduce Android cold start before onboarding

App start p95 increased and activation dropped for users who see onboarding in the first session.

Growth Loop

Simplify signup step 2 for Android paid users

generated

Create an early referral invite experiment

copied

Simplify signup step 2

measuring

Defer dashboard image preloading

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